Pay-per-call is a type of performance marketing where an advertiser pays publishers (also known as affiliates or distribution partners) for quality calls generated on the advertiser’s behalf. Put simply, pay-per-call tracks calls the same way performance networks tracks clicks.
Advertisers create marketing campaigns designed to drive prospective customers to connect over the phone. A publisher then launches these call-based campaigns and gets credit for the calls they generate.
With pay-per-call, publishers can develop a new stream of revenue within their existing business model. It’s not about clicks or calls, it’s clicks and calls. Pay per call provides an opportunity to monetize online and phone traffic using the existing channels and promotional methods. Publishers will also have the same tracking capabilities and analytics for call traffic that they use for online traffic.
They will also have access to new high-value offers with higher commissions.
There are a number of ways to get started.Many website provide pay-per-call programs for the leading performance networks. join Best Network